SPEAR

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A strategic insights agency for brand builders.

We are adventurers into the customer experience, discovering the core human drivers that build unforgettable brands.


EXPLORE.
We are focused entirely on creative face-to-face inquiries into the customer experience, category culture and brand relationships.

DISCOVER.
Our methods are focused on the human truths that drive behavior - the unconscious emotional drivers and contextual behavior.

PROVOKE.
We believe that by accessing the deeper layers of meaning, emotion, and sensation that are encoded into brand, we are able to articulate ideas big enough to power distinctive brand behavior.