SPEAR is a strategic insights agency.

We believe the deep descriptions of the category culture and the customer experience gives brands the unique ability to see the future.

We exist to empower organizations with strategic insights to shape growth strategies, drive product and service innovation, and inspire provocative brand behavior.


We specialize in face-to-face research that provides unique access to the human motivations that drive change and creates opportunities. 

INNOVATION STRATEGY   |  BRAND STRATEGY & POSITIONING   |   CREATIVE DEVELOPMENT  |  CUSTOMER SEGMENTATION   |   NEW PRODUCT DEVELOPMENT   |   BRAND EQUITY AUDITS   


SPEAR

603 Warren Street

Hudson, New York 12534

518.610.0198